Head of Product · 2011–2015, Director to exit 2020
Nuji
A social product-discovery marketplace that reached 5m+ items from 10,000 designers. Klarna acquired the team and platform in 2020.
Product · Strategy · UX
Product leader who builds things people use.
Ten years contracting as a product and UX lead for Google, LVMH, Jaguar Land Rover and Santander. Built and led product at Nuji, acquired by Klarna in 2020, and at three commercial products since.
Selected experience
- Nujiacquired by Klarna, 2020
- GoogleUX Lead, contract
- LVMH24 Sèvres
- Jaguar Land RoverUX Lead, contract
- SantanderSenior Innovation Partner
Products shaped from first decision to measurable outcome.
Full experience
Head of Product · 2021–present
Movingto
Moving your family and your capital to another country is a six-month decision made under real anxiety. The product turns that into a qualified pipeline.
Senior Innovation Partner · 2019–2021
Santander
Led Project Leapfrog, directing a 15-person cross-functional team defining the bank's forward vision across digital banking, customer experience and operating model.
More product work
LVMH
Product Strategy Lead, contract · 2015–2016Product strategy for 24 Sèvres, LVMH's first multi-brand ecommerce platform and the digital Le Bon Marché, defined to compete with Net-a-Porter and Farfetch. It launched in 2017 and trades today as 24S.
Lifecake
Head of UX, then Head of Product · 2017–2018Canon Europe had bought a family photo app two years earlier and it still had no business model. I was hired to fix engagement and was promoted to run product six months in.
Bitcompare
Product Lead · 2019–presentA yield-intelligence platform and data API: one normalised layer for crypto lending, staking, borrowing and stablecoin yield across CeFi and DeFi, queried by apps, publishers and AI agents.
02 / How I work
I know which parts compress and which ones do not.
I have done every part of this job myself.
01
Discovery
Talk to the people with the problem. Where the data is thin, go and get it.
02
Strategy
Mostly deciding what not to build. Roadmaps fail on subtraction far more often than addition.
03
Design
I still work in the file: wireframes, flows, design systems and prototypes.
04
Delivery
Look at the real constraints with engineers. Cut scope early, not late.
05
Measurement
Instrument before launch so the outcome becomes a fact rather than an argument.
Capabilities
- Product strategy
- Discovery
- Roadmapping
- Customer research
- UX and interaction design
- Prototyping
- Experimentation
- Analytics
- Monetisation
- Growth
- Marketplace design
- B2B and API products
- Design systems
- Cross-functional leadership
- Go-to-market
03 / About
Large-company rigour. Small-company pace.
A decade of my career was spent contracting inside other people’s organisations. The years since have been spent running product on my own account.
Large-company work taught me how to move something through a bank. Small-company work taught me how much can be done in a week.
More about me