I was initially brought in to pitch on behalf of Spring Studios for LVMH's new project called 24 Sevres. Their aim was to compete with Net a Porter and Farfetch with the USP of having exclusivity on LVMH's brands online.
I was heading up UX but also helped on the strategic side of things. We ended up winning the pitch and they brought me back in to head up UX and strategy for the project.
I was working directly with Head of Digital and Head of Creative for LVMH. My time was split between NYC, London and Paris leading workshops and design sprints.
In addition to working with the Head of Digital and Head of Creative for LVMH, I dealt directly with the Louis Vuitton family directly, including the CEO.
- Product strategy
- User research & Analysis
- Persona creation
- Sitemaps & user flows
- Usability Testing
Agile, Lean UX, UCD
Sketch, Invision, Principle